Welcome to the Innovation page! Here you can browse through important stages in the Design and Innovation process alongside worksheet PDF's to help you along your way. Enjoy and keep us posted if you would like further insights or know of improvements to be made.
The design and INnovation process
Business design should start with an understanding of how the process works. Above is a simplified diagram of the five stages teams will work through if they hope to be successful. Each stage should be allocated an appropriate time frame in which it should be completed. Below I have gone into further detail to what each stage means, examples of how to go about achieving its outcomes and PDF worksheets to help you along the way.
Preparation is key!
Once you have decided on your group members, it is time to sit down and organise what issue you are trying to tackle and what are the realistic timeframes for each stage of the design process.
'The Global Goals' is an excellent place to find inspiration for a topic you wish to be involved in. Set up by world leaders, the goals reflect 17 different global issues that encourage sustainable development. The breadth of these goals may seem daunting, but remember even being able to make a small change for a minority of people can still fall within them.
Where many teams go wrong is a lack of organisation. Your first meeting should involve setting up a strong foundation to your project. It is recommended teams share contact information and set-up a Whatsapp, Slack or even Facebook group, to keep eachother up-to-date as the project developes. Equally, setting up a separate Email account and Document Drive will help substantially in keeping all project information in one place and accessible to all team members.
- Link to value pdf
- Link to calender
- Link to role descriptions?
Here you need to start deciding on all that surrounds your topic of interest; that is, who are the stakeholders Involved? What external influences may affect the success of your project? Who can you contact to help you fund, network, and give insight to your project?
Use a Mindmap, with your issue/project topic in the centre, and literally post-it note around it with ANYTHING that comes to mind. For example, if I was to wanting to help Refugees in some way I would be asking and post-it-ing about "How do I contact them?" "What are their main concerns?" "What support is already out there?" etc.
Now condense these ideas down, to fields of enquiry and allocate your team members to research the areas you have come up with. Again, with refugees, someone could be in charge of research the current support systems available, how they function and what issues they may have. Another person/s could be in charge of interviewing Refugees themselves, to get a real understanding of their issues.
The key with research is to always think of the 'Why?' that comes with any observation or finding a team member has come up with. This is where you will be able to gain powerful insights into how to help others as a social business platform. Again, one issue that may come up repetitively in Refugee research is having a lack of money, but why do they have a lack of money? Is it because they struggle to find jobs? Do language barriers prevent them from finding support? It is when you are able to distinctively pinpoint the issue another is facing and why that issue is there, that groups can move on to the ideation phase.
- Who, What, Where, How, Why pdf
- Worksheet on condensing research
This is where you put all the research your team has completed into action. If there is are particularly core issues coming up in your target population, concentrate on how you could potentially resolve them. Initially write down any idea that comes to mind, have fun and use ideation games/tools (below) to help you come up with alternative ideas. If the team struggles to stay within the boundaries / areas defined via the research stage, it might be worth writing the main points that must be considered when creating an idea, e.g. universal design.
From here, your team will need to condense the ideas down (group them by theme) into a strong collection of 4-6 ideas. Use methods and tools, such as the 'Six Thinking Hats' to condense these ideas down further; ultimately, your group should enter the Prototype & Testing stage, by placing rationalised confidence in, at most, two strong ideas.
- Link to idea games
- Link to idea tool
Prototype & Test
Here your groups will create prototypes of your finalised ideas to test on stakeholders, advisers and the targeted population. Prototypes can be drawn on paper, made from cardboard, created using computer software, or use any material that explains clearly to the tester what the idea is.
Social Innovate ideas can be hard to prototype as often they are not particularly an object but a social 'interaction' or 'project' of some kind. In this case, using cartoon strips and stick figures can provide an adequate reflection of the idea. Make sure to use dialog and mini descriptions to help explain the process.
When you have finished creating your prototype, time to go test it! Visit stakeholders and record the feedback they provide on your idea, the good and the bad. Recording can be done via surveys, video or audio recording, or through simply noting responses on a piece of paper (don't lose it though!).
Regularly discuss the feedback you have received with your team and change elements of the idea where appropriate. Go retest with the changes, get new feedback, and when the feedback is positive in majority, you may have a winner on your hands.
- Link to prototype video
-Link to empty cartoon strip
Output & Repeat
The output and repeat stage is where the team will pitch their idea to relevant funders, advisors and stakeholders to start the implementation within the targeted population.
The team will need to put together a detailed presentation pitch and proposal to successfully 'sell' their idea to interested parties and in the case of Enactus: the regional, national and world cup judges.
Ideas will be tested for their universal design, sustainability, human-centred approach, and longitudinal development. Essentially, the team will need to have strong evidence, a feasible design, and for top points: an example implementation where it has been successful. Furthermore, information on the financial elements of the idea could also be beneficial.
It would also be expected that the product/idea will have a internet and social media presence, so that interested parties will be able to access more information easily.
This stage can shift your social innovation from idea to realism, lets hope we can all get there!
- What now link?
- Funding etc